Friends of The Smithsonian Mailing List

Well-educated, upscale, patriotic, affluent and philanthropic individuals with a keen interest in natural science, history, art, veteran's issues and travel. They receive Smithsonian Magazine as a benefit of their membership.

SEGMENTS COUNTS THROUGH 02/28/2025
121,521 TOTAL UNIVERSE / BASE RATE $100.00/M
 96,006 12 MONTH DONORS/MEMBERS     + $7.00/M
 17,887 24M $100+ HIGH DOLLAR DONORS/MEMBERS    
  HIGH DOLLAR - EXCHANGE ONLY     $80.00/M
  FUNDRAISER RATE     $80.00/M
  CATALOG & PUBLISHING RATE     $85.00/M
  NON-RECIPROCAL CHARGE     + $20.00/M
 33,598 24 MONTH LAPSED DONORS     $95.00/M
DESCRIPTION
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Friends of The Smithsonian donors make charitable membership contributions to the Smithsonian Institution, the world's largest museum complex and renowned center of research. Many also contribute additional gifts in response to special fundraising appeals throughout the year.

 

Members enjoy such benefits as a subscription to the monthly magazine, Smithsonian, discounts on museum shop and mail order purchases, complimentary Smithsonian books, calendars, recordings, research reports, special exhibition viewings, and the opportunity to participate in exclusive domestic and foreign study tours.

 

**Over 40% of Members have been members of the Smithsonian for more than 10 years.**

Demographics:

Median Age 65
Median HHI $125,900
Income $100,000+ 31%
Married 60%
Hold College Degrees 86%
Post Graduate 60%
Employed Full-Time 33%
Employed Part-Time/Retired 62%
3+ Person Households 13%
Reside Outside Washington DC Metro Area 85%

 

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ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 49% FEMALE 48% MALE  
SELECTS
1 MONTH HOTLINE   $20.00/M
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
GENDER   $7.00/M
SCF   $7.00/M
STATE   $7.00/M
ZIP   $7.00/M
ZIP SET UP FEE   $35.00/F
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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