The Bradford Group - Collectors Group Masterfile Mailing List

This responsive file of collectors is composed of buyers from The Bradford Exchange, The Ashton-Drake Galleries, and The Hamilton Collection. Combined, these brands offer a vast array of unique, limited-edition collectibles, and fine gifts. The Bradford Group maintains a reputation of excellence and trendsetting in the collectibles world.

SEGMENTS COUNTS THROUGH 01/31/2025
1,257,420 TOTAL UNIVERSE / BASE RATE $105.00/M
 71,958 1 MONTH HOTLINE     + $20.00/M
 232,034 3 MONTH HOTLINE     + $15.00/M
 354,166 6 MONTH HOTLINE     + $10.00/M
 601,877 12 MONTH BUYERS     + $5.00/M
  FUNDRAISING/PUBLISHING     $75.00/M
DESCRIPTION

This responsive file of collectors is composed of buyers from The Bradford Exchange, The Ashton-Drake Galleries, and The Hamilton Collection. Combined, these brands offer a vast array of unique, limited-edition collectibles, and fine gifts. The Bradford Group maintains a reputation of excellence and trendsetting in the collectibles world.

 

These avid collectors are buying for themselves or purchasing a memorable gift. The buyers are selectable by Data Axle’s advanced enhancement elements*. These are exceptional prospects for general merchandise, gift, apparel, financial, insurance, fundraising, publishing, and continuity offers.

 

Demographics:

Average Age 60
Average HHI $61,000
70% Married
55% Multi-Buyers

 

*See The Bradford Group-Collectors Group Masterfile Enhanced data card.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 70% FEMALE 23% MALE  
SELECTS
$100+ BUYERS   $35.00/M
$50+ BUYERS   $25.00/M
$75+ BUYERS   $30.00/M
1 MONTH RECENCY   $20.00/M
12 MONTH RECENCY   $5.00/M
3 MONTH RECENCY   $15.00/M
6 MONTH RECENCY   $10.00/M
GENDER/SEX   $8.00/M
MULTI BUYERS   $11.00/M
SINGLE BUYERS   $11.00/M
STATE, SCF, ZIP   $8.00/M
ZIP SET UP   $50.00/F
ADDRESSING
KEY CODING  $1.00/M
DELIVERY FEE  $75.00/F
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