AMERICAS ACTIVE MILITARY HOUSEHOLDS Mailing List

Reach over 20 million households of active and retired/veteran military personnel.

SEGMENTS COUNTS THROUGH 01/02/2025
495,854 TOTAL UNIVERSE / BASE RATE $85.00/M
 41,000 MONTHLY HOTLINE     + $5.00/M
 328,626 EMAIL ADDRESSES     + $135.00/M
  FUNDRAISER POSTAL RATE     $70.00/M
  FUNDRAISER EMAIL RATE     $130.00/M
 19,146,828 VETERANS/RESERVES     + $5.00/M
 13,072,344 VETERANS/RESERVES EMAIL     $135.00/M
DESCRIPTION

Reach over 20 million households of active and retired/veteran military personnel. These patriotic Americans have recently reported in the last 12 months that they or a member of their household is actively serving in the military.

Choose from a variety of demographic, psychographic and lifestyle selects.  Spouses, children and family members with varied interests can be very receptive to specific offers including magazines, education offers, recruitment, online shopping and more.

It has been shown that military households have higher disposable incomes than the average US family.  Government benefits, scholarships, discounts, housing subsidies provide them with more discretionary income.  They also tend to be better educated than service members of the past as they are more likely to hold a high school degree and, perhaps, may have attended some college.

Hobbies/Interests:

 Boating, Bookreading, Camping, Casino Gambling, Cruises, Cycling, Fishing, Golfing, Hunting, Snow Skiing, Tennis, and more (inquire).

 

 List is NCOA’d quarterly  and updated monthly.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #268736 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 10,000 NAME MINIMUM ORDER $1,200.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • PLEASE INQUIRE ABOUT REUSE
  • CANCELLATION FEE AT $100.00/M
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, MULTI SOURCED, SELF-REPORTED FROM ONLINE SURVEYS WITH ADDITIONAL 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SELECTS
1 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
CREDIT CARD   $5.00/M
DEMOGRAPHIC   
DONOR   $7.50/M
EDUCATION   $7.50/M
ETHNIC/ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
GEO/GEOGRAPHICAL   $5.00/M
HOBBIES/INTEREST   $7.50/M
HOUSEHOLD INCOME   $5.00/M
LIFESTYLE   
MARITAL STATUS   $5.00/M
PRESENCE OF CHILD   $5.00/M
PSYCHOGRAPHIC   
RELIGION   $10.00/M
SCF   $5.00/M
STATE   $5.00/M
TELEPHONES   $20.00/M
VETERAN/RESERVES   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $50.00/F
SPECIAL FUNDRAISING RATE  $115.00/M
RELATED LISTS
AMERICAN MILITARY SOCIETY (AMS)
ACTIVE MILITARY AND VETERANS
AMERICAN MILITARY VETERANS
TODAY'S ACTIVE MILITARY PERSONNEL AT HOME
RETIRED MILITARY TODAY AT HOME ADDRESS
ACTIVE MILITARY AND MILITARY VETERANS BY MARIGOLD
MILITARY PERSONNEL ACTIVE - HOME ADDRESS
ACT ONE'S MILITARY MASTERFILE
AMERICAN ARMED FORCES - ACTIVE MILITARY & VETERANS
COMPLETE MILITARY VETERANS