AirportAdjacent Consumers Who Live Close to an Airport
Unlock the potential of Airport-Adjacent Consumers, a diverse and engaged demographic living in close proximity to major U.S. airports. With a mix of age groups and professions, this audience presents a unique opportunity for targeted marketing campaigns, spanning direct mail, email marketing, and digital advertising.
Target Audience: Residents living in close proximity to major airports across the United States.
Demographics:
- Diverse demographic profile with a mix of age groups, professions, and income levels.
- High potential for capturing the attention of frequent travelers, professionals, and families.
Online Engagement:
- Active online community with a significant portion engaging in travel-related content, forums, and blogs.
Social Media Usage:
- Strong presence on major social media platforms, particularly Instagram, Twitter, and Facebook.
- Interest in travel inspiration, airport tips, and local community updates.
Value Proposition:
- Access to a highly engaged audience with a propensity for travel and exploration.
- Proximity to airports enhances the value proposition for travel-related products and services.
Benefits:
- Targeting this audience provides an opportunity for businesses to tap into a market with a demonstrated interest in travel.
- Enhanced brand visibility and engagement due to the community's proximity to major transportation hubs.
Targeting Options:
- Tailor marketing campaigns based on demographics, travel behavior, and lifestyle preferences.
- Precision targeting for specific services such as travel agencies, transportation, local businesses, and more.
Ideal For:
- Travel-related businesses, including airlines, travel agencies, car rental services, and hotels.
- Local businesses seeking to attract customers from the airport-adjacent population.
Availability:
- Direct mail, email marketing, digital/social media advertising, and licensing opportunities are open for leveraging this engaged and diverse audience.
Note: Customize your communication strategy based on the specific characteristics of the audience near each airport. Engage with the community through relevant channels and offer personalized incentives to maximize campaign effectiveness.
*Data Source: Airport statistics for the year 2022.*
Rank 2022
|
Airports
|
IATA Code
|
Major cities served
|
State
|
5-Mile Radius
|
6-mile Radius
|
1
|
Hartsfield–Jackson Atlanta International Airport
|
ATL
|
Atlanta
|
GA
|
73,152
|
110,748
|
2
|
Dallas/Fort Worth International Airport
|
DFW
|
Dallas & Fort Worth
|
TX
|
87,798
|
123,315
|
3
|
Denver International Airport
|
DEN
|
Denver
|
CO
|
792
|
6,416
|
4
|
O'Hare International Airport
|
ORD
|
Chicago
|
IL
|
119,271
|
190,420
|
5
|
Los Angeles International Airport
|
LAX
|
Los Angeles
|
CA
|
195,293
|
300,639
|
6
|
John F. Kennedy International Airport
|
JFK
|
New York City
|
NY
|
323,856
|
440,759
|
7
|
Harry Reid International Airport
|
LAS
|
Las Vegas
|
NV
|
168,132
|
259,734
|
8
|
Orlando International Airport
|
MCO
|
Orlando
|
FL
|
54,698
|
96,142
|
9
|
Miami International Airport
|
MIA
|
Miami
|
FL
|
279,004
|
354,361
|
10
|
Charlotte Douglas International Airport
|
CLT
|
Charlotte
|
NC
|
60,437
|
101,238
|
11
|
Seattle–Tacoma International Airport
|
SEA
|
Seattle
|
WA
|
80,454
|
117,306
|
12
|
Phoenix Sky Harbor International Airport
|
PHX
|
Phoenix
|
AZ
|
111,978
|
165,876
|
13
|
Newark Liberty International Airport
|
EWR
|
Newark
|
NJ
|
254,630
|
369,351
|
14
|
San Francisco International Airport
|
SFO
|
San Francisco
|
CA
|
68,643
|
93,170
|
15
|
George Bush Intercontinental Airport
|
IAH
|
Houston
|
TX
|
58,940
|
100,050
|
16
|
Logan International Airport
|
BOS
|
Boston
|
MA
|
263,780
|
367,046
|
17
|
Fort Lauderdale–Hollywood International Airport
|
FLL
|
Fort Lauderdale & Hollywood
|
FL
|
120,074
|
177,961
|
18
|
Minneapolis–Saint Paul International Airport
|
MSP
|
Minneapolis & Saint Paul
|
MN
|
114,163
|
176,030
|
19
|
LaGuardia Airport
|
LGA
|
New York City
|
NY
|
912,436
|
1,322,641
|
20
|
Detroit Metropolitan Airport
|
DTW
|
Detroit
|
MI
|
55,916
|
91,580
|
21
|
Philadelphia International Airport
|
PHL
|
Philadelphia
|
PA
|
126,178
|
240,133
|
22
|
Salt Lake City International Airport
|
SLC
|
Salt Lake City
|
UT
|
23,361
|
48,867
|
23
|
Ronald Reagan Washington National Airport
|
DCA
|
Washington, D.C. & Arlington
|
VA
|
313,152
|
425,317
|
24
|
San Diego International Airport
|
SAN
|
San Diego
|
CA
|
128,416
|
175,293
|
25
|
Baltimore/Washington International Airport
|
BWI
|
Baltimore & Washington, D.C.
|
MD
|
84,140
|
116,874
|
26
|
Tampa International Airport
|
TPA
|
Tampa
|
FL
|
107,732
|
154,860
|
27
|
Austin–Bergstrom International Airport
|
AUS
|
Austin
|
TX
|
41,089
|
73,928
|
28
|
Washington Dulles International Airport
|
IAD
|
Washington, D.C. & Arlington
|
VA
|
80,534
|
124,995
|
29
|
Nashville International Airport
|
BNA
|
Nashville
|
TN
|
60,752
|
99,108
|
30
|
Midway International Airport
|
MDW
|
Chicago
|
IL
|
218,771
|
308,952
|
31
|
Daniel K. Inouye International Airport
|
HNL
|
Honolulu
|
HI
|
58,374
|
91,180
|
32
|
Dallas Love Field
|
DAL
|
Dallas
|
TX
|
116,165
|
173,862
|
33
|
Portland International Airport
|
PDX
|
Portland
|
OR
|
138,414
|
209,312
|
34
|
St. Louis Lambert International Airport
|
STL
|
St. Louis
|
MO
|
80,280
|
120,397
|
35
|
William P. Hobby Airport
|
HOU
|
Houston
|
TX
|
114,067
|
161,538
|
36
|
Sacramento International Airport
|
SMF
|
Sacramento
|
CA
|
14,908
|
23,074
|
37
|
Louis Armstrong New Orleans International Airport
|
MSY
|
New Orleans
|
LA
|
69,154
|
85,846
|
38
|
Raleigh-Durham International Airport
|
RDU
|
Raleigh
|
NC
|
50,224
|
80,508
|
39
|
Norman Y. Mineta San José International Airport
|
SJC
|
San Jose
|
CA
|
171,756
|
252,644
|
40
|
John Wayne Airport
|
SNA
|
Santa Ana
|
CA
|
173,426
|
176,410
|
41
|
Oakland International Airport
|
OAK
|
Oakland
|
CA
|
108,655
|
151,712
|
42
|
Southwest Florida International Airport
|
RSW
|
Fort Myers
|
FL
|
22,592
|
41,442
|
44
|
Kansas City International Airport
|
MCI
|
Kansas City
|
MO
|
11,644
|
21,918
|
45
|
San Antonio International Airport
|
SAT
|
San Antonio
|
TX
|
115,977
|
168,432
|
46
|
Cleveland Hopkins International Airport
|
CLE
|
Cleveland
|
OH
|
94,917
|
144,450
|
47
|
Indianapolis International Airport
|
IND
|
Indianapolis
|
IN
|
47,952
|
74,091
|
48
|
Kahului Airport
|
OGG
|
Kahului
|
HI
|
17,234
|
18,692
|
49
|
Pittsburgh International Airport
|
PIT
|
Pittsburgh
|
PA
|
24,096
|
30,006
|
50
|
Cincinnati/Northern Kentucky International Airport
|
CVG
|
Cincinnati
|
KY
|
48,344
|
75,364
|
TOTAL UNIVERSE
|
6,065,751
|
8,833,988
|
|