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As the Generation Nation = Millennials New Parents consumers come of age, their buying focus is changing along with their lifestyles. Becoming a new parent brings much joy and many new responsibilities, including financial ones. Feathering their nest is not an inexpensive task. Buying baby furniture, decorating the nursery and all the other necessities needed to ready a home for a newborn requires a significant financial outlay. The Generation Nation = Millennials New Parents consumers are committed to providing the best possible start for their new baby. This includes attending classes, shopping at retail centers, using catalogs, buying books and subscribing to magazines. They use the Internet to shop online to find specialty items and research other products and services. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Take advantage of the Generation Nation = Millennials New Parents consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success. |
