Our Town America National New Mover Package Insert Program

The Our Town America National New Mover Insert is included in “America’s Premier Welcoming Program”. Your Pieces will accompany the attractively-packaged New Mover Mailing which includes: a Welcome Letter, Personalized Gift Certificates and a New Mover Survey. For over 50 years, the Our Town America new movers have proven to be highly-motivated direct mail consumers responding well to a variety of offers, including: apparel • books • checks & labels • collectibles • continuity • credit cards • electronics • finance • food • fund-raising • housewares • gardening • health • hobby • insurance • music/video • outdoor • publishing • travel and more!

SEGMENTS COUNTS THROUGH 06/01/2024
3,500,000 TOTAL UNIVERSE / BASE RATE $30.00/M
 3,500,000 ANNUALLY     $30.00/M
DESCRIPTION
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Maximum Size:  5 1/2" x 8 1/2"
Maximum Weight:  .0625 lbs
Min. Paper Weight: 45 Lbs
Maximum Inserts: Inquire
Materials Due: 10th of each month preceding the mail month


A monthly Co-operative direct mail program that targets New Residents, giving you the vehicle you need to establish long-lasting buying habits with millions of new movers.

 

The mailing provides a "Good Neighbor" service by bringing Local Merchants and National Companies to new movers during the crucial 3-8 week period after the move (a time where movers think about their needs and the businesses which can best meet them). Our Town America combines the presentation of the best solo mail product, the cost effectiveness of co-operative mail and the sprit of local community sponsorship. 



Additional Charges:
State Select
Over Weight

Hand Insertion



Our Town America mailings are sent to new movers from the 20th to the 15th of each month.


Media:  Change of Address Information, sources including Deed Transactions, Magazine Subscriptions, Credit Card and Utility Companies

Dimensions:
Magnet Coated Card Stock- 100 Lbs Max.
Card Stock:  65 Lbs Max.
Folding- To be done by printer/client.  No accordion or "Z" fold
Business Reply Cards:  Must adhere to postal regulations
Packaged CD's- 0.535 Lbs Max. (subject to  overweight charge)

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program Co-op Program   
SOURCE: COMPILED LISTS, MULTI SOURCED, 100% COMPILED SEE TEXT 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 75% FEMALE 25% MALE  
SELECTS
CHANGE OF ADDRESS   NO CHARGE
DWELLING SIZE/TYPE   $10.00/M
STATE   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
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