North Shore Animal League America (NSALA) donors support their mission to rescue, nurture, adopt and edcucate the public about the plight of homeless animals through spay/neuter, rescue and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.
In addition to traditional direct mail appeals, sweepstake offers represent an integral component of raising awareness of the NSALA mission. Sweeps have proven to be a very effective method of gaining the attention of empathetic individuals who read about the NSALA mission and respond by donating in some form.
*NSALA restricts access to their names to U.S. offers only and will not allow any sweeps offer that is promoting a guaranteed prize.
NSALA Sweeps No's Demographics:
- 63% Female
- 63 Average Age
- $46,510 Household Income
Sweeps respondents have a tenure on the file of approximately 3.9 years and are virtually exlusively direct mail responders! These highly responsive individuals have entered sweepstakes 2+ times and are reactive opportunity seekers!
These extremely receptive multi-buyers actively take advantage of special offers and promotions across multiple product categories. With their considerable track record of direct-response purchasing, these respondents make ideal prospects for all value-oriented merchandise, services, savings opportunities, rewards and rebates.
To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.animalleague.org.