Managed by Global Direct List Management
These computer-literate high income/affluent investors have purchased via direct mail within the last 12 months one of several Market Trends Software packages for portfolio management, real time quotes, technical analysis, graphs and charts for the stock, options and futures markets. This IBM compatible investment software was purchased with a major credit card.
These affluent, direct mail responsive buyers own an IBM compatible computer and have above average discretionary income which enables them to spend a significant amount of money on state of the art investment oriented software and financial publications.
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96% also subscribe to an online service
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Average age 35 - 60
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Median H/H income $118,000+
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85% have a college degree or higher
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80% subscribe to one or more financial publications
RECOMMENDED USAGE:
These computer-literate, mail-responsive investors are excellent targets for
Financial publications
Investment offers
Computer software & hardware
Travel
Business publications
Consumer publications
Upscale gift catalogs
Credit card offers
Business & home office
Fundraising offers
100% Home address
AVERAGE UNIT OF SALE: $250.00 - $895.00
SOURCE: Direct mail, Internet
Zip+4 and NCOA'd cleaned quarterly
MINIMUM TEST: 5,000
20% COMMISSION TO RECOGNIZED BROKERS.
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