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About:
Weiss Research’s house file contains more than 690,000 subscribers and includes some of the wealthiest addresses in the U.S. in addition to power couples and wealthy older adults. We are a world-class publisher of newsletters, books, and reports that cover the trends and changes in the financial sector of the U.S. economy. Information-hungry investors want clear and accurate facts that drive their investment decisions. Founded in 1971, Weiss Research has a long history of providing insight and analysis to empower investors to make wise, independent decisions.
The financial experts at Weiss Research cover a range of specialized financial sectors from interest rates, dividends, options, consumer products and ETFs to gold, mining, natural resources and more. Many of Weiss Research’s experts are routinely interviewed by major news organizations such as Fox News, The New York Times, The Wall Street Journal, CNBC, CNN, The Huffington Post and others.
Martin D. Weiss, CEO and President of Weiss Research and a New York Times best-selling author, is the co-founder of the Financial Publisher’s Association, which is devoted to enhancing and maintaining the financial publishing industry’s reputation for excellence while helping individual investors build their wealth.
Demographics:
Weiss Research has spent significant time and resources to append demographic and transactional data to our contact names. Like other financial publishers we “push” a great deal of timely content to our subscribers and members. Unlike other publishers, we also spend the time, energy and frankly, dollars, to apply sophisticated segmentation analytics to the file. Knowing exactly who is in your files – is important – so of course we code all the standard demographic info but then we stretch far beyond that. Having an idea of what financial instruments exist in the household, what instruments they prefer or what they have purchased in the past COMBINED with who they are in your file is a powerful recipe that is guaranteed to give you better response rates over time.
The demographics on our House File includes some of the wealthiest clusters and addresses in the U.S and includes folks from 45- 65+. The only common demographic is that our lists do skew male, and does skew affluent. We have lists that focus on income producing assets, age ranges, lifestyle traits and investment vehicles of choice. We have lists that we can segment for recency and frequency as well as affluence and specialty lists that target a propensity to buy certain products (Options vs. Bonds, stock traders versus futures/warrants and options). |
