Model Railroader Magazine Mailing List

Published by Kalmbach Media, Model Railroader informs, entertains, and inspires with challenging how-to model railroading projects, drawings, and data.

SEGMENTS COUNTS THROUGH 08/12/2024
45,323 TOTAL UNIVERSE / BASE RATE $110.00/M
 33,851 12 MONTH SUBSCRIBERS     + $9.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISER RATE     $75.00/M
 1,845 CANADIAN SUBSCRIBERS     $350.00/F
 12,418 EXPIRES     $100.00/M
  ONLY PROCESSING OWED EXCHANGES    
DESCRIPTION
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Model Railroader is the world's most popular model railroading magazine.  It has been helping build and define the hobby since the first issue was published in 1934.  Step-by-step projects and easy to understand instructions guide beginners and experts alike toward their own dream layout.  The magazine is a trusted source for the latest product news, hobby trends and show information.  Colorful, expert photographs are a longstanding tradition capturing the fascinating detail and creativity of the outstanding layouts and new ideas of hobbyists.

  • Predominantly male
  • Median age 61
  • Average HHI $83,000
  • 80% married
  • 75% have children
  • 57% graduated college
  • Invest $1,000 per year in hobby

These well educated and above average income earning males are experienced, dedicated hobbyists.  They are prime prospects for direct mail.  In addition to model railroading, these readers also participate in a variety of indoor and outdoor activities including train watching, reading, home improvement, photography, travel, woodworking, hunting and fishing, electronics, auto restoration and more.

Be sure to check out Firecrown Media's additional train publications including Classic Trains, Classic Toy Trains and Trains for additional railroad enthusiasts!!!!

 

Only approving owed exchanges.

 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 95% DIRECT MAIL SOLD, 5% AGENTS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA
CANADA
OTHER 
GENDER: 2% FEMALE 98% MALE  
SPENDING: $39.95 AVERAGE ORDER 
SELECTS
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
GENDER/SEX   $10.00/M
GEO (SCF, ZIP, STATE)   $10.00/M
NON RECIPROCAL FEE   $25.00/M
NTF/RENEWALS   $12.00/M
PAID   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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