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The All Sports Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or general merchandise to enjoy outdoor sports like baseball and football, soccor, lacrosse, software and more. These enthusiasts enjoy a variety of sports, are physically active, and want to stay fit and in shape. They have the purchasing power to buy publications and products ranging from sports magazines to team logo apparel.
This sport’s list targets a diverse customer base of male and female consumers who buy sports merchandise for themselves and as gifts for the sports enthusiast in their life. They are parents, avid sports fans, and athletes who watch or participate in a variety of sports including track and field, football, golf, baseball, basketball, soccer, wrestling, volleyball, gymnastics, hockey, swimming, and more. The sports enthusiasts in this list watch televised sports from home, sports bars, and restaurants. They travel to cities hosting sports events including regionals, pro game bowls, and NCAA playoffs. They are also fit individuals who play sports to stay slim and maintain a healthy heart. They purchase magazine subscriptions and books featuring athlete profiles, stats, fitness, nutrition and game scheduling.
Along with books and magazines, individuals in the All Sports Publication and Product Buyers list purchase related merchandise. Spectators buy televised sports packages, sports memorabilia, game day snacks, stadium seating, sun care products, jerseys, sports collector plates, posters, sports home décor, clocks, sports calendars, and team logo jackets. Amateur athletes and active sporting enthusiasts purchase the necessary gear to prevent injury and win the game. They buy uniforms, duffel bags, athletic footwear, protective gear, helmets, personal care products, and hydration supplies. Individuals in this list buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.
ALL Sports Publication and Product Buyers are responsive to marketing offers from retailers, email and mobile marketers, sporting good suppliers, vitamin and supplement providers, travel and event coordinators, credit card issuers, DVDs and video providers, book and magazine publishers, health clubs, food and beverage industry, and cable and satellite industry.
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