The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.
Business Basics prospecting lists provide B2B marketers a cost effective resource to achieve maximum penetration into core markets. The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trend and response estimators. Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.
Business Basics Professionals, Tradesmen and execs @ Home allow for target marketing to profession and job function at home address. Reach the right individual at the ideal place for optimum exposure, their home. These professional will be open to both business and consumer offers their home address. Selection by business type, Job Function and Title available.
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