Reply.com is one of the leading multi-brand online car buying sites, providing consumers with an opportunity to research, price, order, purchase, insure and finance their new or used car or truck. Each month nearly 100,000 in-market consumers visit and register at one of the family of Reply.com websites, accepting an opt-in offer to receive communications and promotions from automotive marketers and related services.
With a master data file of almost 10.0 million engaged and interested automotive shoppers, Reply.com is an effective resource to reach consumers in various stages of their car buying experience. These individuals have visited one of the Reply.com family of automotive websites, such as iMotors.com and OpenAuto.com, and indicated their interest in a new vehicle. Providers of auto insurance, finance, warranty and accessories – as well as vehicle manufacturers themselves – have all reported successful and consistent results when communicating with this audience. And with demographics indicating above average income and education levels, these auto intenders respond to effective campaigns.
Recommended Usage: New car, Used car, Auto-related services (e.g., Insurance, financing, accessories, warranty), High end purchases.
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