Happy + Working Hard to get by Mailing List

These consumers work hard in blue mostly collar occupations. They enjoy life and prioritize family and religion over everything else. They live modestly but buy what they need. These families often hover around 100% to 150% of the Federal Poverty Level. A family earning $50,000 per year may be at 100% of the Federal Poverty Level depending on the number of dependents in the family. These consumers often care for their older parents. These consumers are highly mail responsive and are always purchasing goods and services to take care of their families. These families have little ability to save and typically have low discretionary spending incomes.

SEGMENTS

COUNTS THROUGH 04/01/2025

1,166,808

TOTAL UNIVERSE / BASE RATE

$95.00/M

97,234

MONTHLY HOTLINE

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #651720 or click here to place your request.
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10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE)
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POPULARITY:	99
MARKET:	CONSUMER
CHANNELS:
SOURCE:	DIRECT MAIL SOLD, GIFT BUYERS, AGENT SOLD, RETAIL/POP, CONTINUITY/CLUB/BUYER, LIFESTYLE QUESTIONNAIRE, OPT-IN E-MAIL, MULTI SOURCED, BUYERS, DIRECT RESPONSE, CREDIT CARDS, INTERNET/ON-LINE, SINGLE BUYERS, MULTI-BUYERS, CASH BUYERS, CATALOG
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE