These senior consumers are actively researching Medicare Advantage/Prescription Drug Plans. They are first-time enrollees now eligible for coverage as well as existing policy holders who are shopping for options to their current health plan.
All of these prospects requested information from various insurers and provided their address, phone numbers and exact date of birth.
Profile:
- Average age 71
- 64% Female
- HHI $40K - $55K
These mature consumers are excellent prospects for many offers including:
- Insurance Products
- Health and Nutrition Products
- Personal & Home Safety Products and Services
- Auto Clubs
- Senior Associations
- Fundraising Appeals
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