Mother Earth News Mailing List

Published by Ogden Publications, Mother Earth News is the original guide to Living Wisely. Topics include organic gardening; do-it-yourself projects, cutting energy costs; using renewable energy; green home building; and rural living.

SEGMENTS COUNTS THROUGH 11/30/2024
88,938 TOTAL UNIVERSE / BASE RATE $110.00/M
 12,859 6 MONTH ACTIVE SUBS     + $11.00/M
 4,534 3 MONTH ACTIVE SUBS     + $16.00/M
 975 1 MONTH ACTIVE SUBS     + $21.00/M
  MOTHER EARTH NEWS FAIR ATTENDEES     + $15.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $75.00/M
  EXPIRES     $75.00/M
DESCRIPTION
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The most-popular and longest-running sustainable living magazine, Mother Earth News provides expert editorial coverage of organic and whole foods, green transportation, eco-friendly products, renewable energy, natural health, and green building. Lively, insightful and on the cutting edge, Mother Earth News is the definitive read for the growing number of American consumers who choose wisely and live well.

Lifestyle & Purchase Behavior

  • 97% garden; average garden size is 339 sq. ft.
  • 84% think it is important to grow plants using organic gardening methods
  • 78% are willing to pay more for organic food / products
  • 95% cook from scratch
  • 80% use food/nutrition to promote good health
  • 74% plan to purchase a solar or wind energy system in the next 24 months
  • 80% think it’s important to purchase environmentally friendly products
  • 81% are willing to pay more for a product that is environmentally friendly
  • 90% purchase organic/natural products

Demographics

  • $246,000 Average Home Value
  • 46 Average Age
  • $84,125 Average Household Income
  • 67% Live on More than One Acre of Land
  • 63% County size D / 20% County size C

Mother Earth News readers are smart, forward-thinking, health-conscious homeowners who feel good about doing the right thing and buying the right things. They like to be well-informed and look for information that can help them stay environmentally-aware, while creating comfortable homes where they can enjoy themselves and entertain friends and family.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 40% FEMALE 43% MALE  
SPENDING: $14.95 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $21.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
FAIR ATTENDEES   $15.00/M
GENDER/SEX   $12.00/M
GEO (SCF, ZIP, STATE)   $9.00/M
NON RECIPROCAL FEE   $10.00/M
PAID   $12.00/M
RENEWALS   $13.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $60.00/F
ZIP TAPE  $25.00/F
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