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This market has shown a 63.9% growth in household income in the last decade, a higher rate than the overall population.
Current behavioral trends and purchasing habits provide great opportunities for your businesses. African Americans are frequent shoppers and tend to be brand loyal with women making a majority of the household decisions. Over $1.9 billion is spent on advertising to this group - where are your marketing dollars?
Additional segments: Apparel, Books, Children's merchandise, Collectibles, Computers, Computer Games, Consumer Electronics, Cooking/Foods, Jewelry, Luggage, Magazines, Satellite Dishes and Value Priced General Merchandise.
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