First launched in 1953, TV Guide Magazine is currently capturing the attention of a whole new generation of TV viewers with an updated editorial focus. TV Guide's readership has evolved into one of the nation’s most influential, trend-setting audiences available on a grand scale.
Wiland members can have their custom models applied to the TV Guide file, allowing them to reach their ideal target audience. Names will be delievered net of the mailer's house file, yielding incremental names to be added to the merge. This modeling program provides out-of-category mailers, or those looking to go deeper in the file, an opportunity to target only the names most like your current customer, donor or subscriber from The TV Guide file.
Demographics
- 68 Average Age
- $58,000 Median Household Income
- 79% Attended College
- 63% Married
- 64% Employed Full or Part Time
TV Guide subscribers hold the unique position among its competitive set of having the highest ad recall in 21 of 26 ad categories. |
