North Shore Animal League America Enhanced Mailing List

North Shore Animal League America is the world's largest no-kill animal rescue and adoption organization saving pets' since 1944. Non-sweeps and sweeps donors/respondents have been combined, deduped and the data overlayed to offer demographic, lifestyle and religious/ethnic availability.

SEGMENTS COUNTS THROUGH 03/31/2025
4,058,646 TOTAL UNIVERSE / BASE RATE $90.00/M
 543,625 24 MONTH HOTLINE    
 304,675 12 MONTH HOTLINE     + $10.00/M
 178,218 6 MONTH HOTLINE     + $15.00/M
 93,280 3 MONTH HOTLINE     + $20.00/M
 26,018 30 DAY HOTLINE     + $25.00/M
  NON RECIPROCAL FEE     + $20.00/M
  CATALOG/PUBLISHER RATE     $65.00/M
  **U.S. OFFERS ONLY**    
DESCRIPTION
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North Shore Animal League America (NSALA) donors support their mission to rescue, nurture, adopt and educate the public about the plight of homeless animals through spay/neuter, rescue and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.

In addition to traditional direct mail appeals, sweepstake offers represent an integral component of raising awareness of the NSALA mission. Sweeps have proven to be a very effective method of gaining the attention of empathetic individuals who read about the NSALA mission and respond by donating in some form.

*NSALA restricts access to their names to U.S. offers only and will not allow any sweeps offer that is promoting a guaranteed prize.


NSALA offers several ways for donors to contribute financially including:

  • Direct Donations
  • Dog and Cat Sponsorships
  • Gift Sponsorships
  • Tribute Programs - Legacy Lane Bricks, Legacy Photo Tiles
  • Memorial Donations
  • Planned Giving
  • Seniors for Seniors
  • Vehicle Donation
  • Workplace Giving
  • Gifts of Stock, Life Insurance

NSALA donors come from all walks of life with a common bond of a love for pets. They also express their compassion for many humanitarian, children’s, and health/disease causes. Look to NSALA for key segments that will work for a wide variety of consumer appeals including fundraising, publishing, catalog, sweeps offers, general merchandise, insurance and financial services.

Additional criteria available includes but is not limited to:

Age:

  • 18-25
  • 26-35
  • 36-45
  • 46-55
  • 56-65
  • 66-75
  • 76+

Income:

  • $25,000 - $34.9K
  • $35,000 - $49.9K
  • $50,000 - $74.9K
  • $75,000 - $99.9K
  • $100,000 - $124.9K
  • $125,000 - $149.9K
  • $150,000 - $174.9K
  • $175K+

Presence of Child:

  • 0-3
  • 4-6
  • 7-9
  • 10-12
  • 13-18

Religion:

  • Catholic
  • Jewish
  • Protestant

Ethnicity:

  • African American
  • Hispanic

Language:

  • Spanish Speaking

Interest Selects:

  • Affluent Donors
  • Collectibles/Crafts
  • Financial
  • Gardening
  • Gourmet Cooking
  • Grandparents
  • Healthy Living
  • Home Decorating
  • Outdoor Enthusiasts
  • Seniors
  • Sports
  • Travel
  • Weight Loss/Self Improvement

Enhanced criteria is available in combination with any regular and/or additional overlayed segmentation.

To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.animalleague.org.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 69% FEMALE 31% MALE  
SELECTS
$10+ DONORS   $11.00/M
$15+ DONORS   $15.00/M
$20+ DONORS   $20.00/M
AGE SELECT   $16.00/M
ETHNIC / RELIGIOUS   $16.00/M
GENDER/SEX   $8.00/M
INCOME   $16.00/M
INTEREST SELECTS   $16.00/M
LANGUAGE   $16.00/M
LIFESTYLE   $16.00/M
PRESENCE OF CHILDREN   $16.00/M
SCF   $8.00/M
STATE   $8.00/M
SWEEPS VS. NON-SWEEPS   $7.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
ZIP TAPE  $15.00/F
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