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Logistics and Supply Chain Management allows marketers to target professionals who oversee the flow of goods as products are shipped from one destination to the next. Supply chain logistics is a network of transportation, warehousing, and inventory. These decision makers know how to choose the most advantageous mode of transportation, how to design and set up a warehousing facility, how to control and manage inventory and assets, and how to set up an efficient logistics network while minimizing cost and delivering top-notch customer service.
These business professinals are owners, CEOs, COOs, logistics directors, transportation managers, supply chain specialists, procurement managers, warehouse directors, sales and marketing, operations, business development and more. They automate and manage production, manufacturing, material handling, packaging, transportation, inventory, and warehouse logistics. With a supply chain system in place, companies can enjoy greater agility, smoother procurement, lower operation costs, and improved communications with suppliers, shippers, and vendors. As goods are now shipped globally, supply chain management systems and logistics are an essential key to profitability.
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