Pets are Family! Treat them like Royalty! Mailing List

Pet owners who treat their animals as family view their pets as integral members of their household, showering them with love, affection, and care similar to how they would treat a human child, often including them in family activities, celebrating their birthdays, and prioritizing their well-being alongside their own family members, considering their pet's emotional needs and integrating them into daily life as much as possible; they may refer to themselves as ""pet parents"" and consider their bond with their animal to be deeply personal and meaningful. Key characteristics of pet owners who treat their pets as family: Deep emotional connection: They experience a strong emotional bond with their pet, finding comfort and companionship in their presence. Active involvement in pet's life: They prioritize regular exercise, playtime, mental stimulation, and quality food for their pet. Veterinary care commitment: They readily seek veterinary care for their pet, including preventative checkups and necessary treatments. Inclusion in family activities: They often bring their pet along on outings, vacations, and even include them in special celebrations like holidays. Nurturing language: They may use terms like ""fur baby"" or ""my child"" when referring to their pet, reflecting a parental mindset. Consideration of pet's feelings: They are attentive to their pet's emotional cues and strive to create a supportive and loving environment. These pet owners go overboard for their canine companions. They spend regularly on pet related items, and they buy pet insurance at a high rate.

SEGMENTS COUNTS THROUGH 02/09/2025
1,733,045 TOTAL UNIVERSE / BASE RATE $95.00/M
 1,733,045 AGE 25+/0-12 MONTH     $95.00/M
 144,420 AGE 25+/MONTHLY HL     $15.00/M
DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution.

 

 
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: OPT-IN E-MAIL, CONTINUITY/CLUB/BUYER, LIFESTYLE QUESTIONNAIRE, RETAIL/POP, MULTI SOURCED, INTERNET/ON-LINE, CASH BUYERS, BUYERS, SINGLE BUYERS, CATALOG, CREDIT CARDS, GIFT BUYERS, DIRECT RESPONSE, MULTI-BUYERS, DIRECT MAIL SOLD, AGENT SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 57% FEMALE 43% MALE  
SELECTS
100'S AVAILABLE   
DISCRETIONARY SPENDING INCOME   
DWELLING TYPE   
ETHNICITY   
EXACT AGE (YYMM BORN)   
GEOGRAPHY OR RADIUS   
HOME VALUE   
HOMEOWNER/RENTER   
LENGTH OF RESIDENCE   
MARITAL STATUS   
NARROW INCOME   
NET WORTH   
RECENCY   
SPANISH SPEAKING (LANGUAGE)   
TRANSACTIONAL DATA   
WEALTH (INVESTIBLE ASSETS)   
ADDRESSING
KEY CODING  $0.00/F
COUNTY FIPS & COUNTY NAME  
FILE DOWNLOAD  $25.00/F
FTP  $25.00/F
RADIUS