Craft enthusiasts turn to Annie's Catalogs and Magazines for the latest tools, techniques, patterns and supplies. Annie's also serves enthusiastic nostalgia buffs with Good Old Days magazine. These individuals enjoy a wide variety of crafts and take pleasure designing products for their home, family and friends. They are perfect prospects for:
Apparel
Home Decor
Jewelry
Kitchen and Household Items
Outdoor and Gardening Supplies
This program gives mailers the opportunity to have their inserts included in the merchandise packages shipped to Annie's loyal customers. Your inserts will reach Annie's magazine renewers and kit club members. Inserts will be included in both new business shipments and continuity shipments including:
Magazine renewers: Crochet World, Crochet!, Quilter’s World, Just CrossStitch and Good Old Days
Continuity Clubs: 12 craft kit-of-the-month clubs (including Crochet Afghan Block-of-the-Month Club, Creative Girls Club, Young Woodworkers Club, Creative Quilters Fabric Club and others)
Demographics:
Average Household Income: $50,000
Average Age: 50
Mostly Home Owners
Most reside in single family homes
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