|
In order to make its subscriber files more responsive for cataloger, Dotdash Meredith® has appended transaction level recency, frequency and amount spent (RFM) data to its masterfle of home and family titles which is available for selection and/or modeling.This data will significantly impact the success of consumer marketing campaigns, especially in the catalog arena.
Dotdash Meredith has made a significant investment in an effort to make its list products more catalog-friendly. This RFM data provides a significant lift in response for consumer marketers and niche catalog mailers alike.
This file includes the subscribers of:All Recipes®, American Patchwork & Quilting®, Better Homes and Gardens®, Coastal Living®, Cooking Light®, Country Home®, Food & Wine®, Midwest Living®, People®, Real Simple®, Southern Living®, Traditional Home®, Travel + Leisure®, and Wood® (+ Meredith Book Buyers)
CATALOG SELECTS
Apparel - 1,065,000
Auto Accessories - 1,492,000
Children's Products - 3,394,000
Collectibles - 1,770,000
Continuity/Memberships - 1,719,000
Cosmetics - 1,390,000
Crafts - 1,371,000
Electronics - 1,218,000
Gardening - 1,607,000
Gifts - 1,406,000
Health - 1,845,000
Health/Nutrition - 2,397,000
Homecare - 1,594,000
Home Furnishings - 3,077,000
Jewelry - 2,620,000
Music/Video - 916,000
Pets - 1,638,000
Sports - 2,065,000
Travel - 885,287
Value Priced Merchandise - 1,755,000
DEMOGRAPHICS:
Average Age 45
Average Income $60,000 |
