Speak to new Hispanic moms in-language
A Relevant Resource for New Moms
Ser Padres Bebé is the first magazine and sampling program Hispanic moms receive while still in the hospital. Filled with culturally relevant editorial and expert advice written in Spanish, Ser Padres Bebé provides new moms with the basics on caring for baby during the first year—feeding, bathing, diapering, soothing, and more.
The Opportunity
Maximize your brand's connection by including literature or product samples in the polybag.
Program Profile
Audience: Hispanic new moms upon leaving the hospital
Quantity: 600,000 annually; 300,000 per distribution
Distribution Channel: Hospital maternity wards
Magazine Print Frequency: 1x/year
Sampler Frequency: 2x/year (June, December)
Insert Size: Maximum size: 8½”x 11”
The Right Audience for Your Sample
AUDIENCE
|
1,800,000 |
MEDIAN AGE
|
33.5 |
MEDIAN HHI $
|
$40,890 |
PARENT % COMP
|
87.8 |
KIDS AGE 0-6 % COMP
|
100.0 |
Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016
