ARMY AND NAVY MILITARY HOUSEHOLDS TODAY Mailing List

Reach more than 156,000 households of Army and Navy personnel. Each record has a known affinity with a credit union allowing marketers to differentiate between service branches and military households.

SEGMENTS COUNTS THROUGH 02/10/2025
157,800 TOTAL UNIVERSE / BASE RATE $90.00/M
 76,000 ARMY - MILITARY HOUSEHOLDS    
 81,800 NAVY - MILITARY HOUSEHOLDS    
DESCRIPTION

Reach more than 155,000 households of Army and Navy personnel.  Each record has a known affinity with a credit union allowing marketers to differentiate between service branches and identify those men and women who have an established relationship with a financial institution.

 

It has been shown that military households have higher disposable incomes than the average US family.  Government benefits, scholarships, discounts, housing subsidies provide them with more discretionary income.  They also tend to be better educated than service members of the past as they are more likely to hold a high school degree and, perhaps, may have attended some college.

Choose from a variety of demographic, psychographic and lifestyle selects to further refine your audience.  Spouses, children and family members with varied interest can be very receptive to specific offers including magazines, educational offers, recruitment, online shopping and more.

List is NCOA’d and update bi-monthly.

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, CREDIT UNIONS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
AGE OF CHILDREN   $7.50/M
DONOR   $10.00/M
EDUCATION   $10.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
HOME OWNER   $7.50/M
HOUSEHOLD INCOME SELECT   $5.00/M
LENGTH OF RESIDENCE   $7.50/M
LIFESTYLE SELECT   $10.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $5.00/M
PRESENCE OF CHILDREN   $7.00/M
SCF   $5.00/M
SPANISH SPEAKING   $12.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $50.00/F
FTP  $75.00/F
UNLIMITED ANNUAL USAGE  $180.00/M
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