It is Not Worth the Risk! CD Investors Mailing List

A certificate of deposit (CD) is a low-risk savings account that pays a fixed interest rate in exchange for keeping your money in the account for a set period of time: How it works You deposit money into a CD account, and the bank pays you interest on that money for the term of the CD. When the CD matures, you receive your original deposit plus any interest. Benefits CDs are considered a low-risk investment because they are FDIC-insured up to $250,000 per depositor, per insured bank, and per ownership category. CDs also typically pay higher interest rates than savings accounts because you agree to not access your money until the CD matures. The consumers are risk averse. They worked very hard for their savings and want a guaranteed return on their investments. These consumers are responsive to other financial service offerings, travel and entertainment, Medicare Supplement Insurnance, Annuities and many other products.

SEGMENTS

COUNTS THROUGH 02/16/2025

2,774,121

TOTAL UNIVERSE / BASE RATE

$95.00/M

2,774,121

AGE 50+/0-12 MONTH

$15.00/M

DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years. Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not. The resulting algorithm is applied to a dataset of only known buyers and responders. These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders. There are over 3,000 data sources that contribute information to this unique solution.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #656440 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
PLEASE INQUIRE ABOUT REUSE

MARKET:	CONSUMER
CHANNELS:
SOURCE:	CASH BUYERS, LIFESTYLE QUESTIONNAIRE, CATALOG, MULTI SOURCED, RETAIL/POP, BUYERS, CONTINUITY/CLUB/BUYER, CREDIT CARDS, DIRECT RESPONSE, GIFT BUYERS, AGENT SOLD, MULTI-BUYERS, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT MAIL SOLD, SINGLE BUYERS
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	57% FEMALE 43% MALE

SELECTS

100'S AVAILABLE

DISCRETIONARY SPENDING INCOME

DWELLING TYPE

ETHNICITY

EXACT AGE (YYMM BORN)

GEOGRAPHY OR RADIUS

HOME VALUE

HOMEOWNER/RENTER

LENGTH OF RESIDENCE

MARITAL STATUS

NARROW INCOME

NET WORTH

RECENCY

SPANISH SPEAKING (LANGUAGE)

TRANSACTIONAL DATA

WEALTH (INVESTIBLE ASSETS)

ADDRESSING

KEY CODING

$0.00/F

COUNTY FIPS & COUNTY NAME

FILE DOWNLOAD

$25.00/F

FTP

$25.00/F

RADIUS