Millennials - The Digital Generation Mailing List

Millenials - The Digital Generation

NCRI's "Millennials" file captures the digital generation: Individuals between the ages of 18-35 who are totally "connected".  These tech savvy prospects are addicted to the Internet, social media, texting, streaming and all of the devices that will facilitate their digital/electronic lifestyle experiences.

This prospect audience has an above average ownership of multiple devices, among which may include Smart Phones, Tablets, E-Readers, Ipods/MP3 Players, Wearable Technology, Smart TV's and the like.

Social media is a big part of their digital lives.

Prime Prospects for:  everything mainstream digital, smart technology, electronics, music, video/movies, connectivity and affinity related products, multi-channel acquisition, campaigns, engaged fundraising appeals for a younger audience segment, younger market oriented retailers.

Quick Profile:  Age 19-35, 100% Internet Users, Own Multiple Devices

Source:   Self-Reported Surveys

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