Paycheck to Paycheck Mailing List

The consumers on our Paycheck to Paycheck file are struggling to pay their bills. Money comes in and money goes out. Almost 45% of Americans usually live paycheck to paycheck to make ends meet. Unexpected expenses are an additional burden and making major purchases has to be put on hold. In addition, these individuals may have bad credit or maxed out credit cards. Cash advances, payday loans, and mail order and catalog promotions that offer a line of credit or deferred payment on merchandise purchased are ideal offers for these Paycheck to Paycheck consumers. This file is GLB compliant.

Some Interesting Stats:

• 63% of Americans would have trouble finding $500 to pay for an emergency.

• 71% off the 56% of people who said they worried about the finances last year are now concerned about having enough money to cover everyday expenses.

• Nearly a quarter (24.8 percent) of Americans have less than $100 to their name.

• Three in four American workers say they live paycheck to paycheck, at least some of the time.

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