Countdown Sampler For Expectant Parents
Countdown reaches moms-to-be at the OB/GYN office, an optimum environment to raise brand awareness among expectant women who will shortly plan their baby registry. The magazine and sampler celebrate the joy, excitement, and anticipation of pregnancy and helps women revel in this vital life stage. From preparing for baby to understanding what happens during labor and delivery, the magazine shares expert advice and offers friendly support.
THE OPPORTUNITY
A product sample or informational brochure in the polybag paired with an ad in Countdown magazine provides advertisers with a unique opportunity to form a lasting impression of their brand. It is the perfect place to reach expectant moms right before a key purchasing period begins.
Program Profile
Audience: Expectant mothers
Quantity: 2 million annually; 500,000 quarterly
Distribution Channel: OB/GYN offices
Magazine Print Frequency: 2x/year
Sampler Frequency: 4x/year (March, June, September, December)
Insert Size: No weight restrictions. Maximum size: 8½”x 11”
The Right Audience for Your Sample
AUDIENCE
|
4,000,000 |
MEDIAN AGE
|
27.7 |
MEDIAN HHI $
|
$41,673 |
PARENT % COMP
|
37.8 |
KIDS AGE 0-6 % COMP
|
35.4 |
Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016
