|
What could be better than sitting at home watching your favorite TV/Cable infomercial shows? These buying consumers have a credit card ready, surfing the channels and are ready to buy! The ease of dialing-in and making a purchase of products you just have to have is too tempting not to do it. Sometimes these consumers get to call in and speak with their favorite DRTV host and tell them all about what they just purchased.
The best examples of the types of products being purchased include grilling books, marinades, dry rubs, gardening equipment as well as fun toys for the pool. These consumers are also buying larger items such as gas grills, patio furniture and lots of fun accessories.
These consumers are also known to be more responsive to online and direct mail advertising. The average age of these DRTV buyers is 35 with an income of $35,000 or more. They make their purchases using check by phone or a major credit card. The consumers here are ideal prospects for various types of apparel and accessories.
We can help you identify if these consumers have used a bank or retail card.
SUGGESTED USAGE:
Credit Card Offers
General Merchandise
Catalog & Direct Mail Offers |
