SAW IT & BOUGHT IT ON T.V. Mailing List

In today's highly competitive consumer marketplace, it’s become a proven fact - using direct TV/Infomercials really sells the product. A good infomercial combines information about the product, and product demonstration becomes an on-air testimonial while promoting its commercial message. Consumer reports show more than 50 million American households purchase products and services from a televised commercial, infomercial or cable TV shopping channel. The Home Shopping Channel was a broadcast pioneer featuring 24-hour access to products and services. The nay Sayers thought this format and idea would never survive. Almost 2 decades later, not only are they still going strong, but other round the clock cable shopping channels have become well established. Even traditional broadcast channels sell blocks of time to Infomercials. These consumers are also known to be more responsive to telemarketing and direct mail advertising. The average age of these impulsive buyers is 35 – 64, with an income of $35,000 or better and 64% of them purchase at least once a month, using check by phone or a major credit card. The consumers here are ideal prospects for various types of product and service offers.

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