|
COUNTS THROUGH 12/15/2014 |
|
|
| 7,000,000 |
TOTAL UNIVERSE / BASE RATE |
$0.00/M |
| 170,000 |
ALABAMA |
|
| 115,000 |
ARKANSAS |
|
| 125,000 |
ARIZONA |
|
| 520,000 |
CALIFORNIA |
|
| 70,000 |
COLORADO |
|
| 70,000 |
CONNECTICUT |
|
| 15,000 |
D.C. |
|
| 22,500 |
DELAWARE |
|
| 490,000 |
FLORIDA |
|
| 195,000 |
GEORGIA |
|
| 35,000 |
IDAHO |
|
| 80,000 |
IOWA |
|
| 255,000 |
ILLINOIS |
|
| 195,000 |
INDIANA |
|
| 75,000 |
KANSAS |
|
| 120,000 |
KENTUCKY |
|
| 115,000 |
LOUISIANA |
|
| 110,000 |
MASSACHUSETTS |
|
| 120,000 |
MARYLAND |
|
| 40,000 |
MAINE |
|
| 270,000 |
MICHIGAN |
|
| 110,000 |
MINNESOTA |
|
| 170,000 |
MISSOURI |
|
| 110,000 |
MISSISSIPPI |
|
| 25,000 |
MONTANA |
|
| 40,000 |
NEBRASKA |
|
| 25,000 |
NEW HAMPSHIRE |
|
| 180,000 |
NEW JERSEY |
|
| 45,000 |
NEW MEXICO |
|
| 55,000 |
NEVADA |
|
| 425,000 |
NEW YORK |
|
| 265,000 |
NORTH CAROLINA |
|
| 25,500 |
NORTH DAKOTA |
|
| 360,000 |
OHIO |
|
| 105,000 |
OKLAHOMA |
|
| 95,000 |
OREGON |
+
|
| 390,000 |
PENNSYLVANIA |
|
| 17,500 |
RHODE ISLAND |
|
| 125,000 |
SOUTH CAROLINA |
|
| 22,500 |
SOUTH DAKOTA |
|
| 205,000 |
TENNESSEE |
|
| 400,000 |
TEXAS |
|
| 37,500 |
UTAH |
|
| 15,000 |
VERMONT |
|
| 165,000 |
VIRGINIA |
|
| 110,000 |
WASHINGTON |
|
| 185,000 |
WISCONSIN |
|
| 70,000 |
WEST VIRGINIA |
|
| 17,500 |
WYOMING |
|
|
|
|
Issue Dates: January 2016; April 2016; June 2016; August 2016; October 2016. Demographics: Ages 60+; average incomes $40-50K; over 70% unduplicated households annually. Design Services: Publisher offers professional copywriting and design services to advertisers targeting the mature market. State & Regional National Selects: Individual and multi-state selects available. Split Runs: A/B/ splits available on 50% national buy; A/B/C/D split available on full national run. Paper Stock: Single cards, Heat-set Hi-Bulk or 70# Gloss; multiple-panel cards, Heat-set Hi-Bulk, Orion Satin and 70# Gloss Text. Color: Single cards, 4cp/black and 4cp/4cp available; multiple-panel cards, 4cp/4cp w/full bleeds. Pre-Printed Inserts: Submit ten to twenty samples to confirm rate and deck compatibility 3 months prior to desired program participation; 3% overrun required for spoilage Samples & Overruns: Advertisers receive two samples of each mailing segment; overruns of individual cards and multiple-panel inserts available. Payment Terms: Standard with approved credit: 50% 30 days prior to mail date, balance due 30 days after mail date. |
|
| POPULARITY: |
 99 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI-BUYERS, DIRECT MAIL SOLD, PUBLICATIONS, DIRECT RESPONSE, CATALOG, INTERNET/ON-LINE, MASTERFILE ENHANCED, MEMBERSHIP, OPT-IN E-MAIL, BUYERS, SINGLE BUYERS, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
54% FEMALE 46% MALE |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| 4-COLOR PROCESS/4-COLOR PROCESS |
$500.00/F |
| SPLIT TEST RUN FEES |
$500.00/F |
|
