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Moving is a significant lifestyle change that triggers spending. The consumers on FocusOn New Movers (FONM) need a wide range of products and services including insurance, telecom, home security, restaurants, automotive, home improvement, furniture and appliances.
The FocusOn New Movers (FONM) database is the most comprehensive, freshest, and cleanest New Mover database on the market today. Additionally, FocusOn New Movers provides mailers with the advantage of being “First to Market” – giving mailers the benefit of staying ahead of the competition by being the first to contact targeted prospects. Our FONM database of new homeowners and new movers is sourced from over 20 unique feeds that include deeds from over 3,100 courthouses, financial transaction change of address, new phone and utility connects, publication subscription change of address, as well as private customer change of address.
We can provide important information such as distance of move, previous address, changes in dwelling type, new homeowners, families with children, and ethnicity as well as out-of-state movers, people who are downsizing, or people who are “moving up” to identify the best prospects for your offers.
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New Mover Selects:
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Weekly Hotline:
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Age
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132,722
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Moved Out of State
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49,964
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New Homeowners
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355,893
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Presence of Children
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81,085
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Presence of Pets
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62,506
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Previous Address
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311,751
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Renters
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67,029
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Some Interesting Stats:
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New Movers spend more in the first six months of a move than a typical customer does in three years.
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Over 12% of the U.S. total population moved in 2014.
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About 80% of New Homeowners will make major home improvements and purchase new appliances.
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71% of New Movers will need various insurance products.
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Over 19% of New Movers move to a different state.
Source: Deed, New Phone & Utility Connects, Financial Transaction Change of Address, Publication Subscription Change of Address, Private Customer File Change of Address
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