|
The younger American has always understood the advantage of a solid college education. These are the aggressive graduates who have worked hard to be in the field that they have studied for so long. Their goal was to be in a higher paying and stable career. Working with a college level degree allows them to have the much needed larger salaries and retirement packages.
Most of America’s graduates have a job in the professional marketplace. They reap the rewards while working their way up the corporate ladder. Their main goal is to become upper management, executives, and even perhaps business owners themselves someday. Job security plus the best benefit packages have helped these professionals become very valuable for new consumer products.
Already having a larger salary has increased their purchasing power and makes these individuals ready for various types of direct mail and online purchase.
Professionals - 2,000,000
College Graduates - 3,000,000
Continuing Education - 1,000,000
College Students - 2,750,000
Email Addresses - 1,250,000
Ages Available – 18-22 / 23-25 / 26 -30 |
