This file contains highly responsive, individual credit card holders (67% are homeowners), who responded to a direct mail offer by sending in a notification request form for a pre-approved, unsecured, low interest credit card, offering them a balance transfer option to consolidate and reduce their credit card interest rate. All of these direct mail bankcard respondents have paid between $29.00 - $49.00 for a one time processing fee.
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65% Males
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100% Home addresses
This is a 100% response file through direct mail, updated monthly.
RECOMMENDED USAGE:
These credit worthy, motivated individuals are actively seeking low interest credit cards and are receptive to all types of credit offers as well as general merchandise, lottery, sweepstakes and magazines.
SOURCE: 100% Direct Mail
UNIT OF SALE: $29.00 - $49.00
NCOA’d cleaned monthly
MINIMUM TEST: 5,000
20% COMMISSION TO RECOGNIZED BROKERS.
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