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Minimum Size: 5 1/2" x 3 1/2"
Maximum Size: 8 1/4" x 5 5/16"
Maximum Weight: .25 oz. (Overweight-Inquire)
Maximum Inserts: 8
Material Due: 4 weeks prior
Representing the heart of middle america, this loyal group of over one million 12-month book buyers are a highly responsive direct mail audience. These consumers have a variety of interests centered around home, family and good living including: cooking, nostalgia, home and outdoor decor, wholesome products, do-it-yourself, self-improvement, personal finance and travel.
Inserts will be enclosed with cookbooks, home and garden, and nostalgia titles that feature hardbound covers, top-quality paper and beautiful full-color photography. Each book is in large type and is indexed for easy reference. Cookbooks consist of hundreds of easy-to-make recipes that are full of down-home flavor. The Cooking category includes books on home-style dishes, contest-winning recipes, low-fat meals, quick-cooking recipes, and specialty meals. Home and Garden includes books on birding, gardening, and do-it-yourself home and yard improvement, and Nostalgia includes Reminisce titles that will take you for a stroll down memory lane.
Best selling annuals include: Taste of Home, Everyday Slow Cooker & One Dish Recipes, Contest Winning, Holiday & Celebrations, Quick Cooking, Healthy Cooking, Taste of Home Christmas, and Best of Betty Crocker. In addition, some of the best selling one-shot include: Most Requested Recipes, Treasury of Christmas, Comfort Food Diet, Grand Prize Winners, and Ultimate Casserole.
Demographics:
Median Age: 63
Median Income: $57,000
30% Have children living in the home
54% Live in A&B Counties
46% Live in C&D Counties
Cancellation charges: SMS requires a 120 day cancellation notice from mail date. If space cannot be re-sold full charges will be incured.
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