|
COUNTS THROUGH 02/26/2025 |
|
|
| 3,700,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 305,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 915,000 |
LAST 3 MONTHS |
+
$15.00/M
|
| 1,830,000 |
LAST 6 MONTHS |
+
$10.00/M
|
| 3,660,000 |
LAST 12 MONTHS |
|
|
|
|
All of these catalog shopping ladies just love the latest trendy fashions. They are always looking through their favorite catalogs for clothes and accessories from day wear, casual, sophisticated, elegant, club wear, formal to designer jeans. These MOBs stay a step ahead when they can sit back and read through their favorite catalogs and magazines in the comfort of their own home. A true buyer of fashionable apparel will always know what’s Hot and what’s new. Most of these shoppers will purchase from more then one catalog. These women just love the convenience of buying from home. These MOBS also know that there will always be some unique outfit in a catalog that is not available in a retail store.
The Consumer Plus! Fashionable Mail Order Buyers are always on the lookout for both new clothing lines and known brand names that will make them look young and beautiful. These Impulsive buyers also enjoy buying shoes, and all the accessories they might need to be a hit where ever they go! The age range within this file is 35-65 and average income is $50k+ |
|
| POPULARITY: |
 98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
90% FEMALE 10% MALE |
| SPENDING: |
$125.00 AVERAGE ORDER |
|
|
| AGE |
$5.00/M |
| EMAIL ADDRESS |
$40.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
