Identity Direct (formerly Ortega Publishing) is comprised of direct buyers who have purchased childrens personalized products for the children they love. These mothers, fathers, grandparents, aunts and uncles, and friends are 100% direct mail paid buyers of kids products.
NEW & IMPROVED
Personalized Product Buyers from Identity Direct are mostly females who have purchased personalized products for the children they love. These mothers, grandmothers, aunts and friends have responded to an alternative media direct mail offer and have all paid for their orders. Many of Identity Direct’s exclusive personalized products feature popular Disney characters such as Buzz Lightyear, The Princess Collection and Winnie the Pooh. Offers are designed for children ages 0-7 and include My Adventure Books, Children’s Name Clocks & Children’s Name Poems. Each of the Adventure Books features the child as the hero with many personalizations.
Identity Direct is recommended for
Childrens’ Merchandise/Music
Childrens’/Parents’ publications
Finance/Insurance
Internet/Communications
Cultural Fundraising
Family Vacations
Educational Offers
Clubs/Memberships
Crafts/Collectibles
General Merchandise/Gifts
SELECTIONS
Grandparents/Gift Givers
Parents/Gift Givers
Families/Title Slug
Child’s gender, age
Geography
Keying
Run Charges
Additional information
SOURCE
Direct response, average order $16.95
UPDATES
Quarterly
Minimum order
10,000.
SPECIFICATIONS
Sample mail piece required. All orders are for one time use. Records are addressed to the adults or title slug only
