Current General Merchandise Catalog - Enhanced Mailing List

The Current catalog buyers lists have been enhanced by Experian Direct Tech's Insource data.

SEGMENTS COUNTS THROUGH 06/30/2010
1,364,538 TOTAL UNIVERSE / BASE RATE $100.00/M
 210,404 3 MONTH CATALOG BUYERS     + $16.00/M
 432,695 6 MONTH CATALOG BUYERS     + $11.00/M
 837,993 12 MONTH CATALOG BUYERS     + $6.00/M
  FUNDRAISER/PUBLISHER RATE     $75.00/M
DESCRIPTION

Audience Profile
The Current Catalog buyers lists have been enhanced by Experian Direct Tech’s Insource data. Now the Current lists are more responsive than ever with complete demographic and lifestyle selects available. The Current Catalog offers such an extensive selection of greeting cards, gifts, stationery, gift wrap, Christmas items, children’s products, and general merchandise. Current’s history began 55 years ago and is still true to their mission of sharing the warm, vibrant exclusive Current designs with America at a fair price.

Demographics
Age 35 - 55
Median Income $50K
85% Married
51% Have Children

Enhanced Selects
Age, Income
Presence/ Age of Children
Homeowners
CD’s/Tapes
Pets
Fitness/Exercise
and more...

Marketing Insight
Current is the nation’s leading direct marketer of paper products, stationery, and gifts. With diverse product and enhanced selects available, the Current lists can work for virtually any offer. Successful continuations include: Gifts, stationery/paper products, collectibles, general  merchandise, fundraisers, publishers, credit cards, children’s apparel, and more!

http://www.currentcatalog.com

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #91169 or click here to place your request.
  • 8,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • PLEASE INQUIRE ABOUT NET NAME
  • PLEASE INQUIRE ABOUT EXCHANGE
  • REUSE IS AVAILABLE
  • TELEMARKETING IS NOT AVAILABLE
  • CANCELLATION FEE AT $100.00/F
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: DOMESTIC (US) 
GENDER: 88% FEMALE  
SELECTS
$100+ BUYERS   $36.00/M
$20+ BUYERS   $16.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $31.00/M
AGE   $10.00/M
AGE OF CHILDREN   $16.00/M
CASH BUYERS   $11.00/M
CREDIT CARD BUYERS   $11.00/M
GENDER/SEX   $10.00/M
INCOME SELECT   $16.00/M
MULTI/SINGLE BUYERS   $11.00/M
PRESENCE OF CHILDREN   $16.00/M
PRODUCT   $11.00/M
SCF   $6.00/M
STATE   $6.00/M
Z24 ETHNIC FEE   $10.00/M
Z24 FEE   $21.00/M
Z24 POC 0-3   $15.00/M
ZIP   $6.00/M
ADDRESSING
KEY CODING  $3.00/M
BUSINESS ADDRESS  $11.00/M
CART FEE  $30.00/F
EMAIL  $30.00/F
FTP  $75.00/F
KEYING  $3.00/M
MAG TAPE  $70.00/F
P/S LABELS  $10.00/M
RUN CHARGE  $8.00/M
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