American Express Publishing Equifax Enhanced Database Mailing List

The American Express Publishing Database is enhanced with Equifax demographic and lifestyle data for even better segmentation and consists of the combined and unduplicated Active Subscribers and Buyers to Food & Wine, Travel + Leisure, Skyguide, Appointment Book & Diary Buyers, Food & Wine Cookbook Buyers, Food & Wine’s Official Wine Guide Buyers, Food & Wine Connoisseur Club, Skyguide Executive Privilege Club, Travel + Leisure Elite Traveler Club, Travel + Leisure Family Club, Travel + Leisure Book Buyers, and Travel + Leisure Golf Players Club. All enhanced data elements are from Equifax data. Enhancement data does not come from the American Express Cardmember file.

SEGMENTS COUNTS THROUGH 07/31/2010
2,570,695 TOTAL UNIVERSE / BASE RATE $90.00/M
 2,570,695 ACTIVE ENHANCED SUBSCRIBERS     $90.00/M
 647,203 TRAVEL ENTHUSIASTS     + $16.00/M
 281,711 WINE ENTHUSIASTS     + $16.00/M
 425,859 PRESENCE OF CHILDREN     + $16.00/M
 1,220,301 SENIORS     + $16.00/M
 233,890 GOLF ENTHUSIASTS     + $16.00/M
 542,126 DONORS     + $16.00/M
 74,359 BUSINESS ADDRESS     + $14.00/M
 285,565 3 MONTH FEMALE SUBSCRIBERS     + $20.00/M
 308,614 3 MONTH MALE SUBSCRIBERS     + $20.00/M
 647,305 FASHION/BEAUTY INTEREST     + $16.00/M
 449,564 GARDENING INTEREST     + $16.00/M
 372,724 PET OWNERS     + $16.00/M
  FUNDRAISING/CATALOG RATE $75/M    
DESCRIPTION


The American Express Publishing Database is enhanced with Equifax demographic and lifestyle data for even better segmentation and consists of the combined and unduplicated Active Subscribers and Buyers to Food & Wine, Travel + Leisure, Skyguide, Appointment Book & Diary Buyers, Food & Wine Cookbook Buyers, Food & Wine’s Official Wine Guide Buyers, Food & Wine Connoisseur Club, Skyguide Executive Privilege Club, Travel + Leisure Elite Traveler Club, Travel + Leisure Family Club, Travel + Leisure Book Buyers, and Travel + Leisure Golf Players Club.  All enhanced data elements are from Equifax data. Enhancement data does not come from the American Express Cardmember file.

 

 

 
Demographics/Profile:
Women 52%
Men 48%
Average HH Income $ 118,000
 
Source:
Agents
Direct Mail
Insert Cards
Internet


General Comments:
Equifax enhancements are also available in each of the American Express Publishing subscriber and buyer files - please inquire for counts and pricing.

Pricing: 
Policy:  Net Name 85%
Minimum:  50,000 Run Charge: $8/M
 

Terms: 

$100/L fee on all cancelled orders.
Orders cancelled after mail date must be paid in full.

Net 30 days from Mail Date.  Sample mailing piece required for approval.



Additional Selects (Please inquire for specific counts)
Demographics Donors
Age (Individual) Volunteers
Age (Household) Children's Disease
Presence of Children 0-17 Civic Activities
Child Gender Politics/Current Affairs
Number of Children in Household Democratic Contributor
Income Donate to Charitable Causes
Networth Donate to Health Causes
Homeowners Our Nation's Heritage
Home Value Religious
Length of Residence Republican Contributor
Income Producing Assets Underprivileged
Married / Single Veteran Contributor
  Wildlife/Environmental Issues
Health Ailments (Interest in)
Allergies & Sinus Travel
Arthritis Frequent Flyers
Back Injury Cruises
Depression/Mental Health Foreign Travel
Sleep Disorder Business Travelers
Diabetes Travel for Pleasure
Digestive Disorder Domestic Travel
Eyes  
Skin Personal Finance
Heart & Vascular Money Making Opportunities
Respiratory Mutual Funds
Weight Control Online Stock Trading
  Real Estate
Interests Stock/Bond Investing
Art/Antique Collecting  
Auto Parts and Accessories  Sports
Avid Book Reading Bowling
Bible/Devotional Reading Extreme Sports
Bird Watching Golf
Casino Gambling NASCAR 
Collectibles Skateboarding
Sweepstakes/Contests Snowboarding
Crafts Snow Skiing
Cultural/Art Events Soccer
Current Affairs Sports TV Viewers
Knitting Tennis
Our Nation's Heritage Water Skiing
Photography   
Pop Culture Outdoor
Science Bicycling
Scuba Diving Camping/Hiking
Sewing Fishing
Stamp/Coin Collecting Hunting
  Horseback Riding
Home Mountain Biking
Automotive Work Outdoor Enthusiasts
Home Cooking  
Gardening Religion
Gourmet Cooking Catholic
Grandchildren Jewish
Swimming Pool Owners Buddhist
Home Decorating Eastern Orthodox
Home Improvement  Greek Orthodox
Home Workshop Hindu
Men's Fashion/Lifestyle Islamic
Dog Owner  
Cat Owner Ethnicity
Pet Owner African American
Wines Arabic
Women's Fashion Austrian
Women's Plus Sizes Chinese
  Czech
Electronic/Computers Danish
Digital Camera Dutch
DVR Owner British
High Speed Internet French
Home Theater German
MP3 Owners Greek
Mac Owners Hispanic
Satellite Dish Hungarian
Satellite Radio India
Video Games Irish
  Italian
Health/Fitness Japanese
Dieting/Weight Control Jewish
Natural Foods Korean
Exercise Norwegian
Rollerblading Polish
Running/Jogging Portuguese
Self-Improvement Russian
Walking for Health Scottish
  Swedish
  Vietnamese




ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #80102 or click here to place your request.
  • 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 2,500
  • TELEMARKETING IS NOT AVAILABLE
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: SEE BELOW IN DESCRIPTION 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 52% FEMALE 48% MALE  
SELECTS
1 MONTH HOTLINE   $16.00/M
3 MONTH HOTLINE   $12.00/M
6 MONTH HOTLINE   $8.00/M
AGE/INCOME   $16.00/M
AILMENTS   $50.00/M
BUSINESS ADDRESS   $14.00/M
CANCELLATION FEE   $100.00/F
GENDER/SEX   $8.00/M
KEY CODE   $2.00/M
LIFESTYLE SELECT   $16.00/M
SOURCE   $8.00/M
STATE/ZIP/SCF   $8.00/M
ZIP PROCESSING FEE   $50.00/F
ADDRESSING
KEY CODING  $2.00/M
EMAIL  $60.00/F
FTP  $50.00/F
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