Boston Proper Mailing List

The best way to describe the fashions in the Boston Proper Catalog is "Effortless." The clothing is fresh and uncontrived so that the wearing is comfortable and natural. Active wear, casual wear, swimwear, fashion accessories and shoes - Boston Proper fashions fit the lifestyle of today's active woman.

SEGMENTS

COUNTS THROUGH 08/07/2010

610,476

TOTAL UNIVERSE / BASE RATE

$115.00/M

41,136

1 MONTH BUYERS

$145.00/M

187,982

3 MONTH BUYERS

$140.00/M

286,016

6 MONTH BUYERS

$135.00/M

396,340

12 MONTH BUYERS

$125.00/M

610,476

24 MONTH BUYERS

$115.00/M

92,574

12 MONTH REQUESTORS

$80.00/M

FUNDRAISERS & PUBLISHERS

$65.00/M

FOOD RATE

$80.00/M

DESCRIPTION

Recency 50+ 75+ 100+ 150+ 200+ Total

03 MONTHS 180,663 173,391 162,461 147,617 135,620 187,982

03 MONTHS AVERAGE PURCHASE 176,389 159,397 134,218 91,110 60,362 187,982

03 MONTHS LAST PURCHASE 162,933 140,146 111,630 74,632 51,212 187,982

03 MONTHS SHOE & ACCESSORIES 58,014 57,771 57,375 56,546 55,712 58,143

03 MONTHS SPORT 122,386 120,824 117,496 112,830 108,352 122,892

03 MONTHS WEB 131,576 126,745 119,418 109,283 101,037 136,333

06 MONTHS 274,474 263,688 246,056 222,264 203,081 286,016

06 MONTHS AVERAGE PURCHASE 267,459 242,239 203,487 138,786 92,783 286,016

06 MONTHS LAST PURCHASE 248,737 216,425 172,251 116,307 80,564
286,016

06 MONTHS SHOE & ACCESSORIES 87,054 86,620 85,828 84,418 82,850 87,359

06 MONTHS SPORT 192,698 190,297 183,970 174,766 166,589 194,220

06 MONTHS WEB 199,892 192,558 180,757 164,270 150,969 207,683

12 MONTHS 379,216 363,134 338,203 304,236 276,566 396,340

12 MONTHS AVG PURCHASE 368,840 332,293 277,935 188,651 125,438 396,340

12 MONTHS LAST PURCHASE 343,864 298,021 236,272 158,982 109,088 396,340

12 MONTHS SHOE & ACCESSORIES 169,331 168,270 166,173 162,732 158,701 170,082

12 MONTHS SPORT 248,410 245,502 238,222 226,833 216,611 250,366

12 MONTHS WEB 273,376 262,402 245,924 222,409 203,549 285,087

DEMOGRAPHIC PROFILE:
Buyers are affluent women, 30-55 years of age, with incomes in excess of $80,000. These professional women value their precious leisure time and want to spend it in relaxed quality clothing.

These upscale customers value the convenience and ease of shopping by mail.

www.bostonproper.com

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ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #72941 or click here to place your request.
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