EASTER SEALS CUSTOM MODELING Mailing List

Easter Seals provides exceptional services to ensure that people living with autism and other disabilities have equal opportunities to live, learn, work and play. Easter Seals creates life changing solutions for people with disabilities through an array of services including childcare centers, medical rehabilitation and therapy services, and vocational programs. The advantage of using Easter Seals' Customized Modeling is the benefit derived from the variety of statistical techniques used to identify characteristics of key customer segments. These sophisticated models enable mailers to eliminate non-responsive markets and identify their best prospects which will increase response rates. Easter Seals' Database offers rich data using specific transactional, demographic and lifestyle data. http://www.easter-seals.com/

SEGMENTS COUNTS THROUGH
1,422,131 TOTAL UNIVERSE / BASE RATE $75.00/M
 1,422,131 ACTIVE DONORS     $75.00/M
DESCRIPTION

Easter Seals provides exceptional services to
ensure that people living with autism and other
disabilities have equal opportunities to live,
learn, work and play.  Easter Seals creates life
changing solutions for people with disabilities
through an array of services including childcare
centers, medical rehabilitation and therapy
services, and vocational programs.

The advantage of using Easter Seals' Customized
Modeling is the benefit derived from the variety
of statistical techniques used to identify
characteristics of key customer segments. These
sophisticated models enable mailers to eliminate
non-responsive markets and identify their best
prospects which will increase response rates.
Easter Seals' Database offers rich data using
specific transactional, demographic and
lifestyle data.

http://www.easter-seals.com/


Additional Charges:
Scoring @ $25/M

Profile/Demographics:
Average age 62
$60,000 Average income
46% are Grandparents

Customized Models:

Good Customer Match- identifies donors on the
Easter Seals file that have similar
characteristics to your customers.  The model is
built by taking a sample from your customer file
and analyzing it against the enhanced
characteristics on Easter Seals house-file.
Sophisticated segmentation techniques are used
to reach improved response rates.

Mailed Regression- requires mailing a quantity
of Easter Seals names considerable enough to
provide a minimum of 1,000 responses.  The
responders are then analyzed against Easters
data to build the mailed regression model.

No upfront build charges.

All orders cancelled after merge and/or mail
date will be billed at full rental rate.  Orders
cancelled prior to merge will be billed a $100/F
fee plus $10/M run charges and all applicable
selection charges.  List owner/manager needs to
be notified of any cut backs or cancellations
before the merge happens.

Updated quarterly.

LAST UPDATE:  01/08/2010

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #257178 or click here to place your request.
  • 100,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • NET NAME IS NOT ALLOWED
  • REUSE IS AVAILABLE
POPULARITY: 90
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 60% FEMALE 30% MALE  
SPENDING: $12.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  $2.00/M
CD-ROM (FLAT FEE)  $50.00/L
EMAIL DELIVERY (FLAT FEE)  $50.00/L
KEYING  $2.00/M
MODEM/FTP/BBS (FLAT FEE)  $50.00/L
RUN CHARGES  $8.00/M
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