EASY COMFORTS Mailing List

Since 1947, Walter Drake has been a leading source of household goods. Get in touch with responsive females, who are purchasing value-priced health and personal care merchandise for a healthy daily living and mobility. Customers are mainly females, age 65+ with a household income ranging from $40-$65K. With the EASY COMFORTS list, marketers will have access to an incredibly powerful audience of highly responsive direct mail buyers. Reach family oriented women, age 65+ with a household income ranging from $40,000 - $65,000. They are buying for themselves, a family member, loved one, or a friend. These products are designed to ease them through difficult times and situations that also provide comfortable solutions. When life presents a physical challenge, Easy Comforts is there to help them get through those times so they can enjoy better ones!

SEGMENTS COUNTS THROUGH 06/30/2010
225,983 TOTAL UNIVERSE / BASE RATE $105.00/M
 225,983 LAST 12 MONTH BUYERS     $105.00/M
 150,433 LAST 6 MONTH BUYERS     + $5.00/M
 72,628 LAST 3 MONTH BUYERS     + $10.00/M
 23,178 MONTHLY BUYERS     + $15.00/M
  FUNDRAISER/PUBLISHER RATE     $75.00/M
  EASY COMFORT BUYERS (APPLIED TO ALL ORDERS)     + $12.00/M
  COUNTS THRU 06/30/2010    
DESCRIPTION


Since 1947, Walter Drake has been a leading source of

household goods. Get in touch with responsive females,

who are purchasing value-priced health and personal care

merchandise for a healthy daily living and mobility.

Customers are mainly females, age 65+ with a household

income ranging from $40-$65K.

 

With the EASY COMFORTS list, marketers will have access

to an incredibly powerful audience of highly responsive

direct mail buyers. Reach family oriented women, age 65+

with a household income ranging from $40,000 - $65,000. 

They are buying for themselves, a family member, loved

one, or a friend. These products are designed to ease

them through difficult times and situations that also

provide comfortable solutions. When life presents a

physical challenge, Easy Comforts is there to help them

get through those times so they can enjoy better ones!

 

When mailing, rest assured the EASY COMFORTS list of

proven direct mail shoppers will be extremely responsive

to a wide array of offers ranging from beauty products,

health supplements, gifts, general merchandise,

fundraising, gardening, apparel, personalized items,

subscriptions, travel, sale items, pets, credit cards,

insurance and more!

Additional Charges:
Dollar Type (AP/LP) @ $8/M
Internet Buyers @ $12/M

 

Demographics:

Average Income: $40,000.00



Orders canceled after mail date will be at full rental

rate. Orders canceled prior to mail date, will be subject

to a $250/F cancellation fee, $15/M run charges and

applicable material, processing and shipping fees.



Updated monthly.


 

 

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #241316 or click here to place your request.
  • 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • PLEASE INQUIRE ABOUT EXCHANGE
  • PLEASE INQUIRE ABOUT REUSE
  • TELEMARKETING IS NOT AVAILABLE
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 81% FEMALE 19% MALE  
SPENDING: $36.00 AVERAGE ORDER 
SELECTS
$100+   $38.00/M
$20+   $13.00/M
$30+   $18.00/M
$50+   $28.00/M
$75+   $33.00/M
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
CASH BUYERS   $11.00/M
CREDIT CARD BUYERS   $11.00/M
GENDER/SEX   $8.00/M
MULTI BUYERS   $11.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $5.00/M
FUNDRAISING/NON-PROFIT  
KEYING  $5.00/M
MODEM/FTP/BBS (FLAT FEE)  $60.00/F
RUN CHARGES  
RUSH FEE (FLAT FEE)  $200.00/F
ZIP TAPE (FLAT FEE)  $35.00/F
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