These budget conscious buyers have responded to a direct mail promotion for a travel package offer to
various Caribbean destinations. The average cost for a 5 day trip is $499 (airfare is not
included).
They receive a $100 credit when they arrive at their destination if they listen to a 2 hour presentation for a vacation investment opportunity.
Average age is 35
Average income $51K
54% female; 44% Male
Usage: Mainstream Marketing, Sweepstakes Clearing House, Golden Opportunity, Buena Vista, Meredith Corporation, Help Hospitalized Vets, Vistana, Centex Destination Homes, MGM Grand, Fairfield Communities, Premier Publishers, Ramada Plaza Resorts, Wyndham Vacations, Hyatt Vacations.
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