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Georgia Trend is the statewide business magazine for the affluent and influential leaders in Georgia. Georgia Trend has become indispensable to the state's movers and shakers, a tradition that has been carried on for more than 20 years.
Georgia Trend's active readers influence purchasing of services and products from finance to employee benefits, communications to real estate, corporate training to corporate meetings, health care to insurance and education to expansions. They direct purchasing decisions regarding business products and services as well as upscale personal purchases and investments.
These top-level active subscribers have the decision making capacity and ability to act on your direct mail advertising message -- this translates into powerful results for your company or organization.
SUBSCRIBER PROFILE:
67% hold top level management positions
44% serve on a Corporate Board of Directors
50% hold a postgraduate degree
Average Individual Income: $174,000
Average Household Income: $259,000
Average Net Worth: $2,415,000
Average Age: 55
PURCHASING INFLUENCE:
41% Accounting Services
39% Advertising/PR
53% Banking Services
34% Company Cars
56% Computer Hardware/Software
43% Education & Training
45% Employee Benefit Programs/HR
27% Health Care
47% Insurance
34% Internet Access/Email
38% Legal Services
54% Office Furniture
56% Office Machines
58% Telephone/Cellular Services
LIFESTYLE:
45% Attend professional sporting events
51% Attend live theater/concert/ballet
60% Work on home improvement projects
64% Purchase products on the internet
40% Golf
23% Boating/Sailing
34% Art & Antique Shopping |
