Capturing the flavor of New England with an insider view and welcoming voice, Yankee Magazine helps plan perfect travels and ideal living spaces. Engaging editorial brings home the distinct style, rich architectural heritage, and robust landscape of New England. Each issue also features compelling stories, seasonal recipes, the finest of the region's wares, and a calendar of New England events.
Yankee Magazine educates a readership of do-it-yourself remodelers, redecorators, and gardeners with informative how-to features, real solutions articles, and gardening tips. Subscribers are affluent homeowners, active travelers, aspiring gourmet chefs, gracious home entertainers, creative decorators, and avid direct mail shoppers.
Demographics
- Average age 55
- $67,187 Average Household Income
- 81% Home Owners
- $322,127 Median Home Value
- 60% College Educated
- 64% Married
- 76% make purchases based on quality not price
- 80% will pay more for a product made by a company they trust
- Interests Include: Cooking, Gardening, Golf, Reading, Travel, Photography, Pets, Home Decorating and Health
Target these active New Englanders with publications and merchandise for home and family including crafts, gifts, hobbies, home décor & furnishings, lawn & garden supplies, epicurean and travel offers.
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