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Audience Profile
The pre-eminent catalogs from Coldwater Creek have distinct appeal to affluent & sophisticated customers through a fine assortment of products. This masterfile, enhanced with demographic data, is an unduplicated source of buyers from Northcountry, Spirit, Elements, Gifts to Go and Sale catalogs. The product selection includes casual, comfortable apparel, unique jewelry and accessories, and elegant home decor and gift items.
Demographics
74% Homeowners
Average Income $65,000
Mostly upscale 35 - 55 year old professional women
Enhancements (please inquire for counts - can be applied to masterfile or individual titles)
| Adult Age |
Income |
Children's Age & Gender |
| 18 - 33 |
$30K+ |
0 - 2 |
| 34 - 43 |
$40K+ |
3 - 5 |
| 44 - 53 |
$50K+ |
6 - 10 |
| 54 - 63 |
$75K+ |
11 - 15 |
| 64+ |
$100K+ |
16 - 17 |
| |
$125K+ |
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Marketing Insight
In addition to apparel & accessories, the Coldwater Creek list works well for a variety of offers including gift, home furnishings, fundraising, publishing, children’s merchandise, food & wine, and general merchandise.
http://www.coldwatercreek.com |
