These continuity club members are parents and other adults who have committed to purchasing puzzle book continuity programs for the special kids in their lives. Designed for children age 2 to 12, Highlights’ continuity series include Puzzlemania®, Mathmania®, Top Secret AdventuresTM, Which Way USA? ®, Hidden Pictures Playground® and Highlights Puzzle Buzz™.
Highlights sends new books and program kits about every five weeks. Members are free to cancel at any time and do not have to purchase a minimum number of kits.
Mostly parents, these buyers enjoy sharing new experiences with their kids through the convenience of mail order. They also enjoy hobbies of their own — cooking, gardening, health & fitness — and shopping for themselves — women’s apparel, home furnishings and décor. Insurance, credit and financial service providers will reach adults who need to keep their families financially secure.
Self-reported child’s age and gender are available.
Addressing will be title-slugged “The ________ Family.” Name of child is not released.
Additional Information:
Intros: Responded to Highlights for Children's continuity offer. These new members are 50% unpaid as it takes 3-4 weeks to receive the first shipment and invoice.
Paid Intros: These members have received and paid for their first shipment.
New-to-File Actives: These are first time members to one of the 5 Highlights for Children continuity programs. These members have received 3 shipments and paid for at least 2. Once they pay for their third shipment they will become Active Members.
Active Members: These are members who have paid for at least 3 shipments and are receiving ongoing shipments of their Highlights for Children continuity program every 4 to 5 weeks. There are approximately 300,000 active members receiving shipments each month.
Highlights for Children Continuity Book Clubs for Kids Masterfile is a proven performer as nearly 1 out of every 2 test mailers convert into continuation users.
22% HHI $20,000-$39,999
20% HHI $40,000-$59,999
25% HHI $60,000-$99,999
17% HHI $100,000+
59% Length of Residence Less Than 10 yr.
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