DIRECT SOURCE INC Mailing List

DIRECT SOURCE, Inc. offers a wide assortment of merchandise through freestanding inserts, direct mail and PIP's. With the DIRECT SOURCE mailing list, marketers will access a highly responsive audience of proven mail order buyers. Reach consumers age 50+ who spend an average of $35 to purchase a variety of merchandise such as lace bed ruffles, leather goods, electronic games, leather apparel, collectibles and many other unique, hard to find products. While the assortment of products purchased is diverse, these direct mail shoppers share in common the belief that purchasing direct is best way to buy what they need and want! http://www.directsourceinc.com

SEGMENTS COUNTS THROUGH 05/31/2010
239,797 TOTAL UNIVERSE / BASE RATE $95.00/M
 3,788 1 MONTH BUYERS - MAY 2010     + $20.00/M
 21,495 3 MONTH BUYERS     + $15.00/M
 78,278 6 MONTH BUYERS     + $10.00/M
 239,797 12 MONTH BUYERS     + $95.00/M
 243,071 2009 BUYERS     $85.00/M
  FUNDRAISER/PUBLISHER RATE     $80.00/M
  COUNTS THRU 05/31/2010    
DESCRIPTION


DIRECT SOURCE, Inc. offers a wide assortment of

merchandise through freestanding inserts, direct mail and

PIP's. With the DIRECT SOURCE mailing list, marketers

will access a highly responsive audience of proven mail

order buyers. Reach consumers age 50+ who spend an

average of $35 to purchase a variety of merchandise such

as lace bed ruffles, leather goods, electronic games,

leather apparel, collectibles and many other unique, hard

to find products. While the assortment of products

purchased is diverse, these direct mail shoppers share in

common the belief that purchasing direct is best way to

buy what they need and want!

 
DIRECT SOURCE customers rely on the value and convenience

of direct mail making them an ideal audience of

prospects. In fact, these buyers are certain to be

receptive to offers including home furnishings,

kitchenware, electronic gadgets, collectibles, apparel

and, of course, other general merchandise.

 

View Website: www.directsourceinc.com


Recommended for apparel, health/beauty, general mdse,

home decor, housewares, collectibles, gardening, as well

as insurance, publication, continuity & non-profit

mailers.


Demographics:
Average age 50
$35,000+ Average income

 


COUNTS:
Product Select: Estimated Counts
3 Month Apparel Buyers                 6,809

3 Month General Merchandise Buyers    24,373

6 Month Military Product Buyers         1,782
6 Month Pet Product Buyers              5,266
2009 Buyers                           243,071
1 Month Buyers                          3,788
1 Month Male Buyers                     1,101
1 Month Female Buyers                   2,035

3 Month Buyers                         21,495
3 Month Female Buyers                  11,549
3 Month Male Buyers                     6,247

 

Orders cancelled after mail date &/or merge - full rental

chrgs apply. Orders received & processed will incur a

$100/F cancel.fee, $15/M rc's & shipping/material fees.



Updated monthly.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #217365 or click here to place your request.
  • 7,500 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
  • PLEASE INQUIRE ABOUT EXCHANGE
  • PLEASE INQUIRE ABOUT REUSE
  • TELEMARKETING IS NOT AVAILABLE
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: MOSTLY SPACE, FSI, PIP, SMALL % INTERNET 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 52% FEMALE 28% MALE  
SPENDING: $35.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $20.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
GENDER   $8.00/M
PRODUCT   $12.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
CARTRIDGE (FLAT FEE)  $50.00/F
EMAIL DELIVERY (FLAT FEE)  $75.00/F
FUNDRAISING/NON-PROFIT  
KEYING  $3.00/M
MAG TAPE (FLAT FEE)  $50.00/F
P/S LABELS  $9.00/M
RUN CHARGES  
ZIP TAPE (FLAT FEE)  $30.00/F
RELATED LISTS
PARALYZED VETERANS OF AMERICA PREMIUM DONOR
PUBLISHERS CLEARING HOUSE MERCHANDISE BUYERS
THE LIFESTYLE SELECTOR FORMERLY FROM EQUIFAX
WALTER DRAKE MASTERFILE
FIGIS GIFTS IN GOOD TASTE BUYERS
AMERICAN HOME SHOPPER
CLEARPOINT DIRECT MAIL ORDER BUYERS
BOARDROOM BOOK BUYERS
MILES KIMBALL MASTERFILE
ALOES INTERNATIONAL