MAKE LIFE EASIER CATALOG BUYERS Mailing List

The MAKE LIFE EASIER mailing list gives marketers access to an unparalleled audience of highly responsive men and women over the age of 55 who rely on the convenience and ease of direct mail to manage their daily lives. Items include bath and kitchen products, home safety, health and beauty products, pet products, sewing/craft, automotive, garden and garage products and much more! This extremely receptive, family oriented older audience will truly spare no expense to buy through the mail.

SEGMENTS COUNTS THROUGH 06/30/2010
244,067 TOTAL UNIVERSE / BASE RATE $95.00/M
 32,537 1 MONTH HOTLINE BUYERS     $15.00/M
 96,877 3 MONTH HOTLINE BUYERS     + $10.00/M
 165,702 6 MONTH BUYERS     + $5.00/M
 244,067 12 MONTH BUYERS     $95.00/M
  FUNDRAISER/PUBLISHER RATE (INCLUDES SELECT CHARGES)     $75.00/M
  FINANCIAL/INSURANCE RATE (INCLUDES SELECT CHARGES)     $75.00/M
  COUNTS THRU 06/30/2010    
DESCRIPTION


The MAKE LIFE EASIER mailing list gives marketers access

to an unparalleled audience of highly responsive men and

women over the age of 55 who rely on the convenience and

ease of direct mail to manage their daily lives.  Items

include bath and kitchen products, home safety, health

and beauty products, pet products, sewing/craft,

automotive, garden and garage products and much more! 

This extremely receptive, family oriented older audience

will truly spare no expense to buy through the mail.

 

Product selects: Garden/Patio, Home, Men's Gift,

Game/Leisure, Tool/Garage, Gen'l Merchandise, Housewares,

Giftware & more!  *INQUIRE for additional product

selects!

 

Website: www.make-life-easier.com

 

Highly recommended for offers ranging from gifts, food,

apparel, personalized items, subscriptions, gardening,

travel, sale items, pets, credit cards, insurance,

general merchandise and more!

 

Special Note:  3rd Party blow-in's must be cleared in

advance, if approved, additional rental rate for each 3rd

party blow-in advertiser is $20/M names mailed

(verification is required for this net name payment).

 

*Drops over 2.1% for DMA panders will not be accepted.

Additional Charges:
New-to-File @ $10/M
Blow-In's (each) @ $20/M


Demographics:
Average age 50+


Orders canceled after mail date will be at full rental

rate. Orders canceled prior to mail date, will be subject

to a $100/F Cancellation fee, $7.50/M run charges and

applicable material, processing and shipping fees.



Updated monthly.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #217106 or click here to place your request.
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($7.50/M RUN CHARGE)
  • PLEASE INQUIRE ABOUT EXCHANGE
  • PLEASE INQUIRE ABOUT REUSE
  • TELEMARKETING IS NOT AVAILABLE
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 63% FEMALE  
SELECTS
$100+   $30.00/M
$20+   $10.00/M
$30+   $15.00/M
$50+   $20.00/M
CASH BUYERS   $10.00/M
CREDIT CARD BUYERS   $10.00/M
GENDER/SEX   $7.00/M
MULTI BUYERS   $10.00/M
PRODUCT   $15.00/M
SCF   $7.00/M
STATE   $7.00/M
ZIP   $7.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
CARTRIDGE (FLAT FEE)  $30.00/F
CD-ROM (FLAT FEE)  $30.00/F
FUNDRAISING/NON-PROFIT  
RUN CHARGES  
ZIP TAPE (FLAT FEE)  $20.00/F
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GET ORGANIZED
FULL OF LIFE